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Flexible and Integrated Approach
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We can tailor make a programme that precisely suits your requirements - creating clear, compelling communication strategies that are in line with your marketing activity. Whether you’re looking for a high profile launch for your new property or brand, or more long-term, integrated activity or strategic input, or even a short, sharp ad hoc project to boost your bookings – we’ve got experience of them all. The following are some of the main areas for which we can offer support:
Virtual Press Office
We can act as your press office – using a dedicated email, we become a seamless extension of your own team, handling media enquiries and generating creative news stories on your behalf.
Content and Copywriting
Compelling, enticing content is more important than ever and we’re well practiced in spotting a good story. From social media posts to brochure copy and from blogs to ghostwriting features, we can support your marketing activity beyond the traditional PR channels.
Press Trips
One of the most effective ways of generating substantial, quality coverage that communicates your brand values and drives through bookings. Working with high profile titles and writers we help generate print and online features to build brand awareness and have maximum digital/SEO impact.
Online and Social Media
We support your SEO through our general PR activity – the titles we work with have high DA sites and the writers are influencers in their own right. We can also work with influencers and bloggers either independently or in conjunction with partners.
Press Releases and Round Ups
They may only be 100 words. If you’re lucky there might also be a great picture. But the news stories, round ups and listicles can generate as many bookings as a double page spread. From creative news stories to ‘What’s Hot and What’s Not’ or ‘The Top 50 Getaways’, getting our clients in these sought-after features becomes an obsession.
Partnership Activity:
Working with like-minded partners is a great way to attract new customers, expand your database or increase your social media following. We can either complement your exisiting partnerships or run this activity for you.
Media Briefings:
There’s nothing like a face-to-face meeting to inform media of what you’re all about. We meet regularly with travel editors, leading freelancers and key media influencers to update them on the latest client news and pitch in fresh new story ideas.
Trade Support:
Whether you’re looking for trade PR, support at exhibitions or trade shows or ideas to work with agents, we have the contacts and experience to help. We will also liaise with tourist boards to make your budgets stretch further.